Bibliographic citations
Cañari, Y., Vivas, N., Romero, A., Rivera, Y., Gonzalez, B. (2019). Propuesta de un modelo de negocio basado en un mueble de lujo para bicicleta, patines y scooter [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626653
Cañari, Y., Vivas, N., Romero, A., Rivera, Y., Gonzalez, B. Propuesta de un modelo de negocio basado en un mueble de lujo para bicicleta, patines y scooter [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626653
@misc{sunedu/3009010,
title = "Propuesta de un modelo de negocio basado en un mueble de lujo para bicicleta, patines y scooter",
author = "Gonzalez - Rosell Barriga, Belen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present project has been created with the main purpose of implementing a feasible business for the creation of a company that commercializes furniture organizers of bicycles, skates, and scooters; through two products: DISOR Kids and DISOR Adults. The problem of the disorder generated in the homes was observed in this market due to not having assigned a specific space to said vehicles on wheels. Also, there is a need to keep their home with an attractive and harmonious decoration both inside and outside, even more when it comes to small spaces. For this reason, an opportunity is observed for a product that mix attributes of an innovative and functional design. It is also considered that one of the determining factors for the public is the exclusivity in products as personal as the home furniture. In order for the business to be carried out in a feasible way, strategies were proposed that will allow DISOR to develop in a highly competitive market within the furniture industry and differentiate DISOR as a product that all potential customers should have, as well as keep them loyal thanks to a personalized service and post service.
This item is licensed under a Creative Commons License