Bibliographic citations
Jo, B., Bustamante, A. (2018). La Responsabilidad Social Corporativa y su incidencia en la reputación corporativa y el rendimiento financiero del sector comercio al por menor en supermercados de Lima Metropolitana en el año 2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625941
Jo, B., Bustamante, A. La Responsabilidad Social Corporativa y su incidencia en la reputación corporativa y el rendimiento financiero del sector comercio al por menor en supermercados de Lima Metropolitana en el año 2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625941
@misc{sunedu/3008722,
title = "La Responsabilidad Social Corporativa y su incidencia en la reputación corporativa y el rendimiento financiero del sector comercio al por menor en supermercados de Lima Metropolitana en el año 2018",
author = "Bustamante Rodríguez, Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The purpose of the present investigation is to resolve the main controversies of corporate social responsibility. Having as main objective to know the degree of influence and the impact of its application on corporate reputation and financial performance in companies in retail sector, specifically in the supermarkets of Lima Metropolitana in 2018. To achieve this, it was used as main model the four dimensions of corporate social responsibility proposed by Carroll. The work consists of a theoretical framework in which three important topics are defined: Corporate social responsibility, Corporate reputation and Financial profitability. Secondly, is found the research plan establishing the problem, hypothesis and objectives of the investigation as well as the methodology to be used. Then, the development was carried out through in-depth interviews with experts within the sector and surveys with people who met the profile defined for the study. Finally, the analysis of each of the instruments performed. This research ends with the conclusions and recommendations generated from the analysis accomplished.
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