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Herrera, L., Medina, E., Hanco, D., Huapaya, P. (2017). Ñusta Shoes [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624075
Herrera, L., Medina, E., Hanco, D., Huapaya, P. Ñusta Shoes [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2017. http://hdl.handle.net/10757/624075
@misc{sunedu/3008169,
title = "Ñusta Shoes",
author = "Huapaya Garriazo, Pablo José",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2017"
}
Title: Ñusta Shoes
Authors(s): Herrera Ponte, Liliana Mariela; Medina Vela, Edda Marioline; Hanco Tito, Daisy Magali; Huapaya Garriazo, Pablo José
Advisor(s): Daneri Romero, Miguel Ángel
Keywords: Contabilidad; Creación de empresas; Industria del calzado; Mujeres
Issue Date: 20-Dec-2017
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo de investigación desarrolla una idea de negocio de calzado femenino de cuero con motivos incaicos, identificando como nicho de mercado a las turistas mujeres extranjeras que visitan nuestro país y se encuentran de paso por Lima, atraidas por el misticismo y la magestuosidad de nuestra cultura étnica. Se concluye que el proyecto es altamente rentable, al tener unaTasa Interna de Retorno (TIR) de 52%. Además, presenta un Periodo de Recuperación a 2 años 4 meses y 10 días.
The present work develops a business idea of feminine footwear with Inca´s motifs, identifying as a market niche, the female tourists that visit our country and are passing through Lima, attracted by the mysticism and the magestuosity of our ethnic culture. It is concluded that the project is highly profitable, having an Internal Rate of Return (IRR) of 52%. In addition, it presents a Recovery Period at 2 years 4 months and 10 days.
The present work develops a business idea of feminine footwear with Inca´s motifs, identifying as a market niche, the female tourists that visit our country and are passing through Lima, attracted by the mysticism and the magestuosity of our ethnic culture. It is concluded that the project is highly profitable, having an Internal Rate of Return (IRR) of 52%. In addition, it presents a Recovery Period at 2 years 4 months and 10 days.
Link to repository: http://hdl.handle.net/10757/624075
Discipline: Contabilidad
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE
Grade or title: Bachiller en Contabilidad
Register date: 19-Aug-2018; 19-Aug-2018
This item is licensed under a Creative Commons License