Bibliographic citations
Enrique, G., Pineda, D. (2018). El marketing digital en las redes sociales facebook, linkedin y youtube y su influencia en la fidelización de los clientes de la empresa Atanasovski corredores de seguros [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/623548
Enrique, G., Pineda, D. El marketing digital en las redes sociales facebook, linkedin y youtube y su influencia en la fidelización de los clientes de la empresa Atanasovski corredores de seguros [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/623548
@misc{sunedu/3008100,
title = "El marketing digital en las redes sociales facebook, linkedin y youtube y su influencia en la fidelización de los clientes de la empresa Atanasovski corredores de seguros",
author = "Pineda Ruiz, Diego Augusto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Nowadays, many companies of all the industries look for the strategy to increase his profitability in the market, developing new strategies that allow the catchment of new clients and the loyalty of them. In a competitive market, such as insurance, and especially insurance agents, you should not leave any strategy aside, especially if it goes hand in hand with technological developments such as digital marketing. For this reason, in this paper we chose to encompass the theme of Digital Marketing on the social networks Facebook, Linkedin and YouTube and its influence on customer loyalty of the Atanasovski Corredores de Seguros company, given the importance of the subject and the motivations that the company has to improve in the market. This is how the purpose of this research is to know the impact generated using digital strategies and content marketing, as well as to determine which are the most relevant social networks to develop and apply these strategies. For this we have considered a sample of 381 people who are consumers of insurance, including also current customers of the company. Likewise, were used as study tools: surveys, aimed at our target audience, and interviews, aimed at specialists in insurance and digital marketing inside and outside the company. The results of the research show that the proper use of Digital Marketing influences both the recruitment of new customers and their loyalty, therefore, if Atanasovski Corredores de Seguros invests in Social Networks, it would generate an increase in the portfolio and the sought-after growth of the company. Also, according to the data obtained, we can know that the optimal social network to reach our target audience is Facebook, since the clear majority prefers it for various reasons such as speed and its extensive network of contacts.
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