Bibliographic citations
Cano, G., Alegría, E. (2018). La viabilidad de los productos cosméticos ecológicos en función de los atributos más valorados en la decisión de compra [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/623551
Cano, G., Alegría, E. La viabilidad de los productos cosméticos ecológicos en función de los atributos más valorados en la decisión de compra [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/623551
@misc{sunedu/3008098,
title = "La viabilidad de los productos cosméticos ecológicos en función de los atributos más valorados en la decisión de compra",
author = "Alegría Hatada, Evelyn Akemi",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The main objective of this research is to know the feasibility of ecological cosmetic products based on the most valued attributes in the purchasing decision, taking a sample of women from 18 to 55 years of age of socioeconomic level A, B and C of the Area 7 of Metropolitan Lima (San Borja, San Isidro, La Molina, Miraflores y Santiago de Surco). Therefore, a quantitative study was carried out using a sample of 385 people and applying the factorial, discriminant and logistic analysis, analysing the most important variables in the purchase decision of a cosmetics brand with ecological characteristics, the probability of purchase and specifically in the impact that these variables have on the choice to buy the most important subcategories (Makeup, Hair Products, Skincare and Perfumes). The main finding was that the most important variables in the decision to purchase cosmetic products are that the product is protected with eco-friendly packaging, that it is made with natural ingredients and the quality of it.
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