Bibliographic citations
Williams, V., (2020). Relación entre las acciones de Customer Experience - Capacitaciones en los retailers de construcción - y la decisión de compra de los maestros especializados en acabados del sector construcción de 25 a 60 años de NSE C [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652687
Williams, V., Relación entre las acciones de Customer Experience - Capacitaciones en los retailers de construcción - y la decisión de compra de los maestros especializados en acabados del sector construcción de 25 a 60 años de NSE C [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652687
@misc{sunedu/3006534,
title = "Relación entre las acciones de Customer Experience - Capacitaciones en los retailers de construcción - y la decisión de compra de los maestros especializados en acabados del sector construcción de 25 a 60 años de NSE C",
author = "Williams Belleza, Victor Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The objective of this research work is to determine the Relationship between Customer Experience actions - Training in construction retailers – and the purchase decision of materials in specialized retailers by masters that are specialized in finishes of the construction sector from 25 to 60 years of NSE C. The impact of the training was analyzed under three dimensions. First, it was analyzed if there was a direct relationship between the purchase decision and the benefit of the training in terms of their work, such as the development of new skills, improvement in the finishing time and quality of their work. Then, we analyzed the relationship with the convenience of the training for the masters in terms of time / duration. In the last dimension, the economic impact of training and the purchase decision were analyzed. A mixed study was conducted. The purpose of the qualitative research was to collect information that was provided by the construction masters and experts on the subject. Also, in the quantitative research the opinion of the construction masters was taken through surveys and statistical analysis to contrast the results with the qualitative study. The conclusions verified that there is a positive relationship between the purchase decision with the first dimension (the benefit of the training in terms of their work) and the third dimension (economic terms), but not with the second dimension (terms of time / duration) because it was verified that there is no relationship with the purchase decision.
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