Bibliographic citations
Barrueto, M., Petters, E. (2020). La percepción del valor estratégico de los modelos de internacionalización en las cooperativas exportadoras de Cacao de la Región San Martín en el periodo 2013-2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651659
Barrueto, M., Petters, E. La percepción del valor estratégico de los modelos de internacionalización en las cooperativas exportadoras de Cacao de la Región San Martín en el periodo 2013-2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/651659
@misc{sunedu/3006495,
title = "La percepción del valor estratégico de los modelos de internacionalización en las cooperativas exportadoras de Cacao de la Región San Martín en el periodo 2013-2018",
author = "Petters Neyra, Esthefany Ximena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research focuses on the agricultural sector, specifically the export of Peruvian cocoa from the San Martin Region, the main input for the preparation of chocolate worldwide. In Peru, production has been competitive since the 21st century and is one of the main incomes of many producers in several regions of the country. However, cocoa exports in Peru are not as representative in international markets compared to developed countries due to certain technical, productive, climatic and geographical limitations. That is why it is of great importance to identify the perception of the strategic value represented by internationalization models in search of new growth proposals and different modes of entry to international markets of cocoa export cooperatives of the San Martin Region, considered one of the main regions that concentrates the largest volume of cocoa beans production. The research approach is qualitative. Throughout the investigation, the theories of internationalization models that are applied directly or indirectly in cocoa export cooperatives are verified as analyzed through in-depth interviews with experts in the field.
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