Bibliographic citations
Ybañez, M., (2012). Estudio de pre factibilidad para la implementación de un campamento campestre “Shalom”, en la provincia de Trujillo. [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10144
Ybañez, M., Estudio de pre factibilidad para la implementación de un campamento campestre “Shalom”, en la provincia de Trujillo. [Tesis]. PE: Universidad Privada del Norte; 2012. https://hdl.handle.net/11537/10144
@misc{sunedu/3005723,
title = "Estudio de pre factibilidad para la implementación de un campamento campestre “Shalom”, en la provincia de Trujillo.",
author = "Ybañez Revollar, Michael Daniel",
publisher = "Universidad Privada del Norte",
year = "2012"
}
This project is a pre-Feasibility study for implementing a company dedicated to providing the hosting service setting, which is called “Shalom Camp” located in the province of Trujillo in the Laredo district Menocucho sector. The purpose of this study is to determine the feasibility of the project, which was created as an alternative to the current and unmet demand for these services, the target market are young Christian / Gospel from 12 to 35 years in consumer habits is to participate in camps in countryside locations. The strengths that will develop the project attractive to the market are based on location, infrastructure and quality of care. The hosting infrastructure consists of 4 log cabins with capacity for 126 people and alternatively a camping area with space for 24 tents, recreational areas is made up of 2 grass courts one for football and one for volleyball, and a track Athletic command. To carry out training and other talks there will be an auditorium for 150 people, which includes an overhead projector, the audience will also be used as a dining room. Marketing strategies to be implemented based on the target introduce and market positioning. The entry strategy to be implemented is the competitive strategy of confrontation, which is to highlight the attributes of the camp where competition does not count as kitchen with menage service, multimedia projector, areas leisure, all included in the rate. The image will be projected based on being a place where perceived satisfaction and care in helping to develop faith Christian. The total investment for this project is S /. 491.367, 40% financed with a bank loan for a period of 5 years and 60% of the investor's own contribution. This funding becomes feasible due to the borrowing capacity of the investor. Finally, we conclude that this project is profitable due to the orientation of the project is still a frequent market this service and the economic and financial analysis considers a C.O.K. of 13.09%, a V.A.N.E. of S/.45,574 a T.I.R.E. of 19.38% and a B/C of 1.09.
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