Bibliographic citations
Hurtado, A., Luritta, M., Pisculich, D., Caro, A., Casasola, R. (2021). E-commerce basado en la comercialización de productos de cuidado personal eco amigables: Eco Care [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656926
Hurtado, A., Luritta, M., Pisculich, D., Caro, A., Casasola, R. E-commerce basado en la comercialización de productos de cuidado personal eco amigables: Eco Care [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656926
@misc{sunedu/3005323,
title = "E-commerce basado en la comercialización de productos de cuidado personal eco amigables: Eco Care",
author = "Casasola Laines, Roy Richard",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Nowadays, women's personal care with the use of natural products is a great trend, which generates a growing interest in their purchase. However, even though there are currently many businesses that offer this type of products, some of them emerged from the economic situation and others have been affected by it, it is difficult to locate them to make purchases in an easy and simple way. This is due to the low reach that most of the ventures have both on Facebook and Instagram, which generates that the user buys other types of products when not being able to find them in a fast and practical way. Through this work, we seek to develop a business plan to solve the problem and consider the feasibility that this would have. It includes the development of a multi-brand website that serves as a sales channel for the various enterprises that join and that in turn will provide them with greater exposure and professionalism to their business in the face of the consumer. Therefore, first, several feasibility studies of the project had to be carried out, for which several interviews and surveys to the target public, as well as to experts in the business area, were used. Likewise, this document validates the importance and necessity of each element that makes up the organization in a certain way. By this we refer to our key partners, key resources, communication channels and other elements. Finally, campaigns were carried out with advertising on social networks that allowed us to generate greater interaction and a considerable number of sales on the website.
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