Bibliographic citations
Vargas, R., Carbonell, L. (2021). Factores que influyen en la intención de compra de comida en aplicativos de delivery [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655661
Vargas, R., Carbonell, L. Factores que influyen en la intención de compra de comida en aplicativos de delivery [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655661
@misc{sunedu/3005234,
title = "Factores que influyen en la intención de compra de comida en aplicativos de delivery",
author = "Carbonell Flores, Lisseth Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The delivery applications have become a facilitating tool for users as a result of the practicality and speed they offer, consolidating multiple restaurants and businesses within one platform. Regarding users, delivery applications have allowed the generation of new consumer experiences, so this research seeks to identify the factors that influence the decision to purchase food in delivery applications. For the purposes of the research, up-to-date and related authors were considered regarding the purchase decision in applications. In addition, various authors were reviewed to obtain a wide spectrum of information.
This item is licensed under a Creative Commons License