Bibliographic citations
Magallanes, A., (2018). La capacidad de atraer la atención del arte urbano y su incidencia en la construcción de valor de marca [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625240
Magallanes, A., La capacidad de atraer la atención del arte urbano y su incidencia en la construcción de valor de marca [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625240
@misc{sunedu/3003720,
title = "La capacidad de atraer la atención del arte urbano y su incidencia en la construcción de valor de marca",
author = "Magallanes Vera, Ana Claudia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
This project, entitled "The ability to attract the attention of urban art and its impact on the construction of brand value.", Is a comprehensive and thorough research on urban art, brand value and advertising time, which addresses its concepts and their possible advertising uses that can be applied in the city of Lima. At a structural level, it is developed under four chapters. In the first chapter, called "Problem Statement", the research question, the general objective and the specific objectives, the variables and their corresponding dimensions are mentioned. Then, in the second chapter, entitled "Theoretical Framework", a deep and detailed investigative process was carried out on the elements and topics concerning urban art, Brand Value and advertising time, thus the necessary and pertinent information that allowed to give a conceptual support to the design of the proposal. Subsequently, in the third chapter, the methodology is worked on to find out what would be the best options for solving the problem in question, so that techniques and research methods were used to obtain as much information as possible and, based on that, determine whether the The final product was related to the study objective, as well as to analyze its viability and feasibility for the solution of said problem. Later, in the fourth chapter the results obtained from the previous chapters are analyzed.
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