Bibliographic citations
Montesinos, O., (2017). Estudio de factibilidad para la producción de trucha de la especie arco iris en el distrito de Jesús – Cajamarca, y su comercialización en la provincia de Cajamarca [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10875
Montesinos, O., Estudio de factibilidad para la producción de trucha de la especie arco iris en el distrito de Jesús – Cajamarca, y su comercialización en la provincia de Cajamarca [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/10875
@misc{sunedu/3001170,
title = "Estudio de factibilidad para la producción de trucha de la especie arco iris en el distrito de Jesús – Cajamarca, y su comercialización en la provincia de Cajamarca",
author = "Montesinos Illescas, Omar Felipe",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The preparation of this project profile is carried out to determine the economic and financial viability of the project: "Feasibility study for the production of rainbow trout in the district of Jesus - Cajamarca, and its commercialization in the Province of Cajamarca ". Our social, economic and political environment is generating significant income for the country, expanding its sectors and establishing a high internal growth, in the different areas. The determination of our target market was made based on the surveys applied in the market to be developed, was of great importance since it was obtained information of the consumers, with respect to their necessity, likewise with this information it was possible to identify, level Of acceptance and the frequency of consumption of the effective demand with an average of 5,268 kg of trout per week, projecting a demand until the year 2026. Marketing strategies have been established to achieve the expected positioning, in order that the company TRUCHITOS'S, position its brand in the market and obtaining to generate loyalty of our consumers towards our products. The technical study also allowed us to choose the location of our production center, which is strategically located, 18 km from the capital of the province of Cajamarca, the district of the same name, as well as the distribution of infrastructure by work area and The proper distribution of the plant, will allow the good development of our production, as well as raw materials, labor and equipment, tools and other materials and services with which our established operations will be carried out. It will determine the total investment to start the company and having a stable structure of our capital. Chapter 8 will determine the investment of the project, the cash flow will allow to obtain the results with a TIRE of 30% with a VANE of S /. 1 087 501.
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