Bibliographic citations
Ore, A., Ramírez, P. (2017). Proyecto de inversión de la implementación de una tienda virtual de muñecos de peluche mediante el comercio electrónico en Lima, año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/12619
Ore, A., Ramírez, P. Proyecto de inversión de la implementación de una tienda virtual de muñecos de peluche mediante el comercio electrónico en Lima, año 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/12619
@misc{sunedu/3000799,
title = "Proyecto de inversión de la implementación de una tienda virtual de muñecos de peluche mediante el comercio electrónico en Lima, año 2017",
author = "Ramírez Paredes, Paola Rosario",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The present investigation project revolve around the marketing of stuffed animals with personalized voice message through a virtual store called tiendaosos.com, a business concept that has a considerable potential. Nowadays the concept of personalizing gifts is more welcomed by the public. This product has an attribute valued because it has the property of being customized by the customer through recording his voice message on the platform of the store, the product will be taken to their homes. The growth in Internet penetration is an advantage to perform operations and have greater breadth in the potential market as well as the high demand of mobile devices and the variety of internet providers that make easier the connection and the way to reach more users to offer the products. As part of the differentiating strategy, the slogan of the store will be: "You are the best gift", since the product will have a voice recording of the client, which will make the stuffed animal have more value. We have also considered the current competition that exists in the sale of gifts over the internet, of which we have a differential advantage. The total investment to implement the virtual store of stuffed animals is S / 137 027 soles, the economic feasibility evaluation reports a VAN of S/ 260 988 and VANF of S/ 224 140, as well as the results of the TIR of 77% and as TIRF of 131% which is a positive result to bet on the implementation of the proposed business. Finally, with the earnings it is expected to develop new innovations and be the reference company in gifts through Internet, achieve the total satisfaction of the clients and be able to create greater value for the investors.
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