Bibliographic citations
Torres, C., Viera, E. (2019). Ventajas competitivas de las empresas representativas de bebidas gaseosas en el Perú durante el período 2015- 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21184
Torres, C., Viera, E. Ventajas competitivas de las empresas representativas de bebidas gaseosas en el Perú durante el período 2015- 2016 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21184
@misc{sunedu/3000719,
title = "Ventajas competitivas de las empresas representativas de bebidas gaseosas en el Perú durante el período 2015- 2016",
author = "Viera Rodriguez, Elena Rita",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The actual research has as main objective to analyze the competitive advantages about representative companies of soft drinks in Peru during the 2015-2016 period. We worked with a non-experimental research design because the variable is not affected by the research to be studied, the design type is transversal because it complies to the study at a certain time; descriptive because only it did the analysis and description of the theories of competitive advantages in the representative companies of soft drinks in Peru during the period 2015-2016 and qualitative because it is based on data collection without numerical measurement as the documentary analysis, memory annual and in-depth interviews with strategic partners of Arca Continental Lindley and Aje Group companies. On the other hand, in the investigation has been considered the population of representative companies of soft drinks in Peru Arca Continental Lindley and Aje Group with a higher percentage of Peruvian market which and that have representative brands in the mind of the consumer. The sample is non-probabilistic, intentional for convenience with inclusion and exclusion criteria. To this use, the companies Arca Continental Lindley and Aje Group as representative companies of soft drinks in Peru during the period 2015- 2016 were included for this research job and the company Pepsico was excluded because the sales are not very representative for the present developed research. Finally, with these results of the investigation, it has been confirmed that the information that was theoretically obtained is reflected in practice, in contrast to the fact that competitive advantages are necessary to keep valid or current in the national market.
This item is licensed under a Creative Commons License