Bibliographic citations
López, J., Ríos, L. (2018). Influencers como herramienta de posicionamiento para una marca de ropa juvenil en Lima Norte durante el año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/22548
López, J., Ríos, L. Influencers como herramienta de posicionamiento para una marca de ropa juvenil en Lima Norte durante el año 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/22548
@misc{sunedu/3000409,
title = "Influencers como herramienta de posicionamiento para una marca de ropa juvenil en Lima Norte durante el año 2017",
author = "Ríos Sánchez, Liz",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The main objective of this study was to publicize the impact that influencers generate when positioning a women's clothing brand, since a significant change in the market was found in terms of the relationship that companies had with customers, which It has led companies and brands in the sector to make important changes in online platforms. The study was developed through the operationalization of variables where dimensions and indicators were defined, the methodology on which the research was based was an infinite population with a sample of 384 female customers of the female clothing brand, also using the technique of data collection: survey through the Likert scale instrument, which was performed on the selected sample, which was processed in the statistical program SPSS v.23 and Excel. It was concluded that, with the reliability analysis, a result of 0.872 was obtained, passing the standard of 0.7, also the descriptive analysis where the result of the applied instrument is detailed by means of tables and graphs, which affirms the relationship between the influencers and the positioning.
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