Bibliographic citations
Ccanto, R., Bendezú, K. (2021). Factores de adecuación de la cultura Data-driven en las organizaciones [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657591
Ccanto, R., Bendezú, K. Factores de adecuación de la cultura Data-driven en las organizaciones [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657591
@misc{sunedu/3000009,
title = "Factores de adecuación de la cultura Data-driven en las organizaciones",
author = "Bendezú Mamani, Katherine Fiorella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The culture based on data basically consists of making decisions based on data, being today more than ever by various organizations that seek to improve their processes in order to better serve their customers and consumers. However, many companies are based on unfounded actions and end up missing great opportunities by failing to take full advantage of the potential in data. Therefore, it is important that to implement a data-driven culture, the integration of data from the business strategy must be considered. In turn, organizational culture is a key factor for the development of data-driven culture in organizations. This work seeks to present an exhaustive investigation of high impact articles with the aim of contrasting the various positions and assessment of the authors regarding the success factors for the adoption of a data-based culture in organizations.
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