Bibliographic citations
Carrasco, R., Cancino, C. (2021). Visualización de datos y data storytelling en la toma de decisiones [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657587
Carrasco, R., Cancino, C. Visualización de datos y data storytelling en la toma de decisiones [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657587
@misc{sunedu/3000007,
title = "Visualización de datos y data storytelling en la toma de decisiones",
author = "Cancino Quispe, Christopher Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Most organizations make daily decisions intuitively, but only the use of data, visualization and data storytelling, ensures them a competitive advantage, since, by understanding the hidden message of the data, it generates added value to the organizations. Therefore, the purpose of the research is to contrast the various positions and assessment of the authors to answer the central question of this study: what are the main positions on the use of data visualization and data storytelling in decision making in organizations? The research method is of the qualitative type that identified the main approaches of different authors. The study shows that decision makers are facing a new industrial revolution: the digital one, and those who do not have the ability to decide in an agile and effective way will perish; that is, no matter how incredible their analysis is or how valuable their information is, it does not generate any change in the stakeholders if they do not manage to understand what they have done. Therefore, data visualization and data storytelling make a big difference in making decisions and action in a timely manner.
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