Bibliographic citations
Aguirre, J., Mauricio, M. (2020). Valor utilitario, valor hedónico, confianza, conveniencia y privacidad en relación a la intención de compra en el canal online en supermercados de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654527
Aguirre, J., Mauricio, M. Valor utilitario, valor hedónico, confianza, conveniencia y privacidad en relación a la intención de compra en el canal online en supermercados de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654527
@misc{sunedu/2999900,
title = "Valor utilitario, valor hedónico, confianza, conveniencia y privacidad en relación a la intención de compra en el canal online en supermercados de Lima Metropolitana",
author = "Mauricio Achaica, Marjhorie",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
At present, we can observe that shopping purchasing behavior consumer is increasingly inclined to the online channel, which is an important means for the growth of companies. In this context, we have considered it appropriate to carry out our research on the different motivational factors that directly influence online purchase intention and thereby recognize which is the most decisive. For this, the following study variables have been developed, such as: utility value, hedonic value, trust, convenience and privacy. For our research we have proposed to carry out a quantitative study, because we will not be able to carry out focus groups, field expeditions or any other activity that implies any social relationship.
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