Bibliographic citations
Alvarado, L., (2020). El rol de la transformación digital en la formulación de la estrategia de negocio de empresas del sector financiero en el Perú [Universidad del Pacífico]. http://hdl.handle.net/11354/2793
Alvarado, L., El rol de la transformación digital en la formulación de la estrategia de negocio de empresas del sector financiero en el Perú []. PE: Universidad del Pacífico; 2020. http://hdl.handle.net/11354/2793
@misc{sunedu/2888873,
title = "El rol de la transformación digital en la formulación de la estrategia de negocio de empresas del sector financiero en el Perú",
author = "Alvarado Arbildo, Laura Inés",
publisher = "Universidad del Pacífico",
year = "2020"
}
This research focuses on determining the role that digital transformation has in the strategies of organizations in the financial sector of Peru. To achieve this objective, there has been a review of the concepts and technical foundations that are related to the strategy, the digital transformation and the new agents that are entering the market such as are startups. With the information obtained from the bibliographic sources and from the interviews carried out, information has been gathered about the evolution of the advances in digital transformation that the leading companies in the sector have had, this to validate the hypotheses raised. Finally, with this information, it has been possible to determine that digital transformation currently plays an important role in organizations' strategies, and its importance will increase as contexts changes.
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