Bibliographic citations
Hinostroza, L., (2010). Modelo de gestión de nacimiento, crecimiento, diversificación e internacionalización de un grupo empresarial familiar (AJEGROUP - Añaños) [Tesis, Universidad Nacional Mayor de San Marcos]. https://hdl.handle.net/20.500.12672/3365
Hinostroza, L., Modelo de gestión de nacimiento, crecimiento, diversificación e internacionalización de un grupo empresarial familiar (AJEGROUP - Añaños) [Tesis]. PE: Universidad Nacional Mayor de San Marcos; 2010. https://hdl.handle.net/20.500.12672/3365
@mastersthesis{sunedu/2870260,
title = "Modelo de gestión de nacimiento, crecimiento, diversificación e internacionalización de un grupo empresarial familiar (AJEGROUP - Añaños)",
author = "Hinostroza Garamendi, Luis Rubén",
publisher = "Universidad Nacional Mayor de San Marcos",
year = "2010"
}
--- The present study of investigation must like objective evaluate the successful one, Model of Management of Birth, Growth, Diversification and internationalization of a Familiar Enterprise Group (Ajegroup - Añaños). For the obtaining of the data of the operation of the Model of Management of Birth, Growth, Diversification and internationalization of a Familiar Enterprise Group (Ajegroup - Añaños), a survey in first company AJEPER was applied - Ajegroup - Peru Lima. The analysis of the investigation was realised considering the method of the model of the five circles of the familiar company; of the results that were obtained for the investigation, it was determined that the company operates in each country with its own plant of manufacture, which they tell on a mission, that the executives of high direction are the members of the familiar group, the company does not export products but consumptions, that is to say the formulas; they have positioning of market in 14 countries, as much of America, Europe and Asia. One of the conclusions of the study is that the management of the Familiar Group of the Ajegroup company guarantees the effectiveness in the diverse stages of the cycle of the business of the partnership Añaños - Jeri, the factors that influenced to the growth stage were: approach of business, austerity, leadership, innovation, agility, ability, creativity, identification, managemental capacity. Keywords: Growth, Diversification, Internationalization, Consolidation.
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