Bibliographic citations
Cabrera, M., Del, Z. (2020). Estrategias competitivas y su relación con las exportaciones de palta Hass de la empresa Hass Perú S.A. a España año 2020 [Tesis, Universidad Femenina del Sagrado Corazón]. http://hdl.handle.net/20.500.11955/748
Cabrera, M., Del, Z. Estrategias competitivas y su relación con las exportaciones de palta Hass de la empresa Hass Perú S.A. a España año 2020 [Tesis]. PE: Universidad Femenina del Sagrado Corazón; 2020. http://hdl.handle.net/20.500.11955/748
@misc{sunedu/2855965,
title = "Estrategias competitivas y su relación con las exportaciones de palta Hass de la empresa Hass Perú S.A. a España año 2020",
author = "Del Castillo Vicuña, Zenith Luz",
publisher = "Universidad Femenina del Sagrado Corazón",
year = "2020"
}
The main objective of this research was to determine whether competitive strategies relate to the exports of Hass avocado from Hass Perú S.A. to Spain in 2020. The approach to research was quantitative, descriptive – correlation, of an application type and with a non-experimental design. The population of this research is made up of 15 executives from the strategic and tactical level of the company Hass Peru S.A. located in the department of La Libertad. The survey technique was applied using as an instrument to obtain information from the primary source; Likewise, the bibliographic technique was used through the content analysis instrument to collect information from a secondary source. Also, the programs: Microsoft Excel and the Statistical Software: SPSS25 were used to process and analyze the statistical information. The research hypothesis: There is a relationship between the competitive strategies and the exports of Hass avocado from the company Hass Perú S.A. to Spain 2020, it was accepted. Through the results obtained, the relationship between competitive strategies and exports in the company under study is confirmed, which reaffirms the theory of competitive strategies proposed by Michael Porter, for which it must be borne in mind that these strategies must be executed adequately to obtain favorable results and be internationally competitive.
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