Bibliographic citations
Ruiz, F., Reategui, A. (2015). Evaluación del marketing y su incidencia en la empresa servicios turísticos Cumbaza E.I.R.L. del distrito de Tarapoto en el Periodo 2014 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3365
Ruiz, F., Reategui, A. Evaluación del marketing y su incidencia en la empresa servicios turísticos Cumbaza E.I.R.L. del distrito de Tarapoto en el Periodo 2014 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2015. http://hdl.handle.net/11458/3365
@misc{sunedu/2845419,
title = "Evaluación del marketing y su incidencia en la empresa servicios turísticos Cumbaza E.I.R.L. del distrito de Tarapoto en el Periodo 2014",
author = "Reategui Flores, Angel Renato",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2015"
}
This thesis is about the evaluation of marketing and its impact on Cumbaza EIRL Travel Services Company, District of Tarapoto, in the period 2014, which allowed us to have a much broader how the Marketing organization involved in the scene. It seeks to assess the marketing in the period 2014 to approach the service and its impact on the Cumbaza Tourist Services Company EIRL, District of Tarapoto; the following is an applied research that is given according to the aim pursued was used; and descriptive, according to the technique of contrasting, and which level of research is descriptive, to achieve this objective, a survey of workers in the organization, with which it was possible to obtain the results shown us many developed factors such as price and promotion which are not adjusted to improve and go renewing according to the change of competition, which in turn does not allow other factors such as product or service is fully carried out, because if not builds on developments in the market, you cannot integrate the company to constant change, losing the focus on service quality. Employees of the company are the determining factor for the company to place Cumbaza Travel Services EIRL in a better position in the market, as these are the ones that directly provide the service, and they are those who are in permanent contact with the customer, who according to the service received, give their view and somehow was promoting or if otherwise would not recommend the Cumbaza Hotel. There is a deficit in relation to the Promotions and prices that can be handled in the Hotel, this makes workers do not have the knowledge that customers need, losing customers and sales at the same time, and for obvious reasons this greatly influences the low overnight stays. It is very important to maintain active communication about politics of the hotel and be aware workers are informed; workers are trained according to their functions to be efficiently and according to the guidelines of the objectives of both the company and each worker. The organization has trained capable personnel but, because of the information they have is very limited and the interest that a trained partner usually show when providing his services are not the optimal.
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