Bibliographic citations
Salazar, W., Terrones, C. (2019). Marketing digital como estrategia en la presencia de marca de Maracuyá detalles en la ciudad de Trujillo en el año 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/23197
Salazar, W., Terrones, C. Marketing digital como estrategia en la presencia de marca de Maracuyá detalles en la ciudad de Trujillo en el año 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/23197
@misc{sunedu/2808510,
title = "Marketing digital como estrategia en la presencia de marca de Maracuyá detalles en la ciudad de Trujillo en el año 2018",
author = "Terrones Chaparro, Cindy Thais",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The presentation of this thesis carries out the analysis of Digital Marketing as a strategy in the presence of a tradebrand of Maracuyá Detalles in the city of Trujillo; through the digital means used by the company and the application of surveys to men and women from 15 to 29 years old considered as a target audience for Maracuyá Detalles. The purpose of the survey application is to diagnose the marketing use situation of the main gift shops in Trujillo, analyze the digital marketing management of the Maracuyá Detalles and evaluate the presence of Maracuyá Detalles in the city of Trujillo in the year 2018. For the analysis of the information, the digital media where it is present were used Maracuyá Detalles and the other tradebrands. For the analysis of the information obtained from the surveys, we used the IBM SPSS software and Statistics 23 as support for data processing. This is how the research work has managed to establish the digital marketing strategy that Maracuyá Detalles is applied if you contribute in the tradebrand presence. It’s like that the consumers identify and relate brand elements and attributes, thanks to the management in digital media. Finally, it is concluded that if a tradebrand generates content of interest in digital platforms and perform actions based on an established digital strategy, it will be easy Remembrance and recognition.
This item is licensed under a Creative Commons License