Bibliographic citations
Peralta, R., (2019). Análisis de la relación entre calidad de servicio y satisfacción del cliente en la empresa importadora de pantallas LED gigantes, Mega Display EIRL, en el año 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/23585
Peralta, R., Análisis de la relación entre calidad de servicio y satisfacción del cliente en la empresa importadora de pantallas LED gigantes, Mega Display EIRL, en el año 2019 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/23585
@misc{sunedu/2807125,
title = "Análisis de la relación entre calidad de servicio y satisfacción del cliente en la empresa importadora de pantallas LED gigantes, Mega Display EIRL, en el año 2019",
author = "Peralta Manchego, Rodrigo Alexander",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The preferences in quality of service are revolutionizing and it is because the man needs to satisfy more and better his new needs. The Mega Display company as any company requires following these new trends, for this the question is asked: What is the relationship between the quality of service and customer satisfaction within the company Mega Display in the year 2019? In order to determine what relationship exists between the quality of service and the level of customer satisfaction in the company Mega Display. The research approach is quantitative, and descriptive - correlational, cross-sectional and non-experimental. The sample analyzed is from 30 clients of the company and a questionnaire of 38 questions was used as an instrument, which was validated by experts and gives a reliability according to Cronbach's alpha of 0.827 for quality of service and 0.860 for customer satisfaction. It was determined that there is a high correlation between the variables studied, when performing a statistical analysis of Rho Pearson at 0.703, which indicates that the quality of service is a highly significant and determining value when measuring customer satisfaction. The company shows a high indicator of the relationship between both variables which will help to strengthen certain points in order to achieve customer loyalty.
This item is licensed under a Creative Commons License