Castro, G., Díaz, S. (2018). Intermediación comercial de la sal rosada de Maras en el Perú, año 2016 y 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13836
Castro, G., Díaz, S. Intermediación comercial de la sal rosada de Maras en el Perú, año 2016 y 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13836
title = "Intermediación comercial de la sal rosada de Maras en el Perú, año 2016 y 2017",
author = "Díaz Rojas, Sarita del Carmen",
publisher = "Universidad Privada del Norte",
year = "2018"
ABSTRACT The purpose of this research is to describe the characteristics of commercial intermediation for Maras Pink Salt during 2016 – 2017, based on the information gathered from the customs tariff and trend growth reports of the exporting bid, the participation and models of commercial intermediaries in the exportation process of this Peruvian food product. Also, it is shown the participation of intermediaries in the international chains supply using as background international theses related to the main topic. This investigation is closely related to International Business Theories of Smith, Ricardo and Vernon, as well as principles of Micro Economics and Strategies for Differentiation and Market Segmentation, which have been mentioned in the theoretical framework. Then, applying appropriated methods and instruments for data analysis, the results obtained from this descriptive study are exposed; a personal interview is used as a qualitative technique in order to obtain important information according to the reality and the objectives. The results on the participation of intermediaries, show that Tierra del Monte S.C.R.L., a company working with sustainable action approach, gets the biggest market share according to total exported FOB value. KEYWORDS: commercial intermediation, Maras Pink Salt, exporting bid, foreign trade, distribution channels.
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