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Acevedo, J., (2017). Neuromarketing y el grado de aplicación en las agencias de viaje mayoristas en la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13568
Acevedo, J., Neuromarketing y el grado de aplicación en las agencias de viaje mayoristas en la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13568
@misc{sunedu/2806665,
title = "Neuromarketing y el grado de aplicación en las agencias de viaje mayoristas en la ciudad de Trujillo",
author = "Acevedo Garcés, Julio Franklin",
publisher = "Universidad Privada del Norte",
year = "2017"
}
Title: Neuromarketing y el grado de aplicación en las agencias de viaje mayoristas en la ciudad de Trujillo
Authors(s): Acevedo Garcés, Julio Franklin
Advisor(s): Angulo Cortejana, Mercy Evelyn
Keywords: Turismo; Neuromarketing; Toma de decisiones
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 19-Jan-2017
Institution: Universidad Privada del Norte
Abstract: En el presente trabajo de investigación, se ha estudiado el neuromarketing y su grado de
aplicación en las agencias de viaje mayoristas en la ciudad de Trujillo. Se analizó y determinó
que tanto las agencias de viaje mayoristas en la ciudad de Trujillo aplican y a su vez tienen
conocimiento acerca del neuromarketing. Se ha buscado y examinado la información, así
como antecedentes de estudios. En la investigación realizada se llevaron a cabo encuestas
que se aplicaron a las distintas agencias mayoristas de turismo de la ciudad de Trujillo,
determinándose que el neuromarketing y su grado de aplicación son de poco interés por parte
de estas agencias mayoristas. En la actualidad, en la ciudad de Trujillo son pocas las agencias
que dan importancia a las herramientas del neuromarketing, y a los mensajes que se
transmiten en las expresiones hacia consumidores. En esta tesis se dará a conocer acerca
del neuromarketing ya que en la ciudad de Trujillo y en el Perú es novedosa su aplicación. El
neuromarketing permite colocar el producto en la mente del consumidor y esto permite
incrementar la posibilidad de compra de un producto o servicio. Esta investigación resulta
conveniente porque ayudará a dar un panorama muy amplio del efecto del neuromarketing
turístico en la decisión de compra del turista y/o consumidor, que por ende lo motivan o
desmotivan a tomar la decisión de compra de un programa turístico.
In the present research work, neuromarketing and its degree of application in the wholesale travel agencies in the city of Trujillo have been studied. It was analyzed and determined that both wholesale travel agencies in the city of Trujillo apply and in turn have knowledge about neuromarketing. Information has been sought and examined, as well as background of studies. In the present research work, surveys were carried out that were applied to the tourism wholesale agencies of the city of Trujillo determining that the neuromarketing and its degree of application is of little interest on the part of these wholesale agencies. At present, in the city of Trujillo there are few agencies that give importance to the tools of neuromarketing, and to the messages that are transmitted in the expressions towards consumers. In the present work of investigation will be made known about the neuromarketing since in the city of Trujillo and in Peru it is novel its application. The neuromarketing allows placing the product in the mind of the consumer and this allows to increase the possibility of buying a product or service. This research is convenient because it will help to give a very broad picture of the effect of tourism neuromarketing on the decision of purchase of the tourist and / or consumer, which therefore motivate or discourage the decision to purchase a tourism program.
In the present research work, neuromarketing and its degree of application in the wholesale travel agencies in the city of Trujillo have been studied. It was analyzed and determined that both wholesale travel agencies in the city of Trujillo apply and in turn have knowledge about neuromarketing. Information has been sought and examined, as well as background of studies. In the present research work, surveys were carried out that were applied to the tourism wholesale agencies of the city of Trujillo determining that the neuromarketing and its degree of application is of little interest on the part of these wholesale agencies. At present, in the city of Trujillo there are few agencies that give importance to the tools of neuromarketing, and to the messages that are transmitted in the expressions towards consumers. In the present work of investigation will be made known about the neuromarketing since in the city of Trujillo and in Peru it is novel its application. The neuromarketing allows placing the product in the mind of the consumer and this allows to increase the possibility of buying a product or service. This research is convenient because it will help to give a very broad picture of the effect of tourism neuromarketing on the decision of purchase of the tourist and / or consumer, which therefore motivate or discourage the decision to purchase a tourism program.
Link to repository: https://hdl.handle.net/11537/13568
Note: Trujillo El Molino
Discipline: Administración y Servicios Turísticos
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración y Servicios Turísticos
Register date: 24-Jul-2018; 24-Jul-2018
This item is licensed under a Creative Commons License