Bibliographic citations
Robatty, A., (2017). Implementación de la responsabilidad social del marketing como ventaja competitiva en la empresa North American Float Plane Service SAC, año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/12865
Robatty, A., Implementación de la responsabilidad social del marketing como ventaja competitiva en la empresa North American Float Plane Service SAC, año 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/12865
@misc{sunedu/2805974,
title = "Implementación de la responsabilidad social del marketing como ventaja competitiva en la empresa North American Float Plane Service SAC, año 2017",
author = "Robatty Albán, Alejandrina Albina del Rosario",
publisher = "Universidad Privada del Norte",
year = "2017"
}
The Research Study presented today, has been prepared for the Implementation of Social Responsibility as a Competitive Advantage in the Company North American Float Plane SAC. Based on the need of the population of our Peruvian Amazon, for having a different option of being able to carry out air transfers, which is less expensive than already exposed to the domestic Amazonian market, even more knowing that people Who live there do not have sufficient income to allow them frequent travel using the air transport, the company North America Float Plane has raised the idea of the implementation of a Foundation called "NAFPS AMAZON FOUNDATION", who with the support of The company, and the collection of funds from national and foreign institutions and companies, will manage to cover the costs of the low-cost fares and will allow the inhabitants of the CONTAMANA community, in particular, to make their transfers without affecting their economy . The Foundation will dedicate its work not only to support the cost of air tickets, but also to provide social support to the communities that most need it, with the help of transportation for the different campaigns and visits to Amazonian villages, in The aircraft of the North American FLoat Company, who became a Strategic Partner of the Foundation, will make their machines available for these purposes at no charge. In this way, the company will benefit because in the Amazon will be known the work that together with the Foundation will perform and that before the community will generate a feeling of acceptance and preference, due to the Humanitarian and Social work in the community Amazon.
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