Bibliographic citations
Ruiz, M., (2018). Efectividad de contenidos digitales de la fashion blogger Cinnamon Style para el nivel de recordación de las marcas que promocionan entre las alumnas de Ciencias de la Comunicación UPAO y UPN en el periodo 2017 - II [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13909
Ruiz, M., Efectividad de contenidos digitales de la fashion blogger Cinnamon Style para el nivel de recordación de las marcas que promocionan entre las alumnas de Ciencias de la Comunicación UPAO y UPN en el periodo 2017 - II [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13909
@misc{sunedu/2803968,
title = "Efectividad de contenidos digitales de la fashion blogger Cinnamon Style para el nivel de recordación de las marcas que promocionan entre las alumnas de Ciencias de la Comunicación UPAO y UPN en el periodo 2017 - II",
author = "Ruiz Meza, María Alejandra",
publisher = "Universidad Privada del Norte",
year = "2018"
}
Since the emergence of the Internet world, new technologies have appeared which have allowed new media to be created for the interrelation of people. This has led many people to bet on ,making diverse digital content through social networks that have greater reach and that is how the influencers were born. The fashion bloggers, are those prosumers, who began their journey through the world of the internet thanks to blogs. They had a great apogee in Peru since 2012. Little by little, thanks to the relevant content on their field, they have become a trend which has allowed them to build loyalty among their followers and make them follow them through all the networks in the that they are. "Cinnamon Style", Natalia Merino, is a case of these. This Peruvian fashion blogger, thanks to her constant and dedicating work in these media has achieved a high level of recognition in the female audience nationwide. Which allows today to work with various brands that bet on its great reach that she achieves It is for all this, that I decided to analyze the level of remembrance of the brands that she promotes under a small sample to recognize its effectiveness in students of the career of communication sciences of the universities: Universidad Privada Antenor Orrego (UPAO) y Universidad Privada del Norte (UPN) of Trujillo in the period 2017 - II which was positive and consistent with what was shown by this fashion blogger.
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