Ortega, G., Peña, S. (2010). Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/68
Ortega, G., Peña, S. Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2010. https://hdl.handle.net/11537/68
title = "Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo",
author = "Peña Vela, Samantha",
publisher = "Universidad Privada del Norte",
year = "2010"
ABSTRACT This business plan, entitled "BUSINESS PLAN FOR THE IMPLEMENTATION OF A DOG SPA IN TRUJILLO CITY. The department of La Libertad has experienced economic development, reflecting significant population because higher living standards and high standards in product quality and service they demand. The business target market consists of 95% of the population and Victor Larco Trujillo who have a dog, being in the first quarter 3453 services beginning with a share of 85% of the target market with an stimated growth of 3.7% per year during the first five years of the project. The maximum capacity is 4896 Pet Spa services a year. The offer is based on a projected average annual growth rate of 1.4%, according to the trade sector. Project shows an NPV (E) of S/. 24,304.36 Nuevos Soles and an IRR(E) 30.65%%. The capital is recovered in 4 years and 1 month of operations. Pet'Spa promote their services through social networking and advertising in magazines. We have qualified personnel in aesthetics canine staff earn an average salary of the market and will be on the payroll. Services will be provided in special environments for its realization, this makes the differentiation from competition. In conclusion, Pet'Spa not only proves to be a lucrative venture through this business plan with clearly defined market opportunities, especially shows its impact and contribution to the local population through direct jobs and indirect, which improve the quality of life of society and motivate a joint work in a sustainable activity over time.
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