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Montanchéz, J., (2020). APP “90 Play”: el relanzamiento de Latina Noticias en medios digitales [Universidad de Lima]. https://hdl.handle.net/20.500.12724/12189
Montanchéz, J., APP “90 Play”: el relanzamiento de Latina Noticias en medios digitales []. PE: Universidad de Lima; 2020. https://hdl.handle.net/20.500.12724/12189
@misc{sunedu/2789567,
title = "APP “90 Play”: el relanzamiento de Latina Noticias en medios digitales",
author = "Montanchéz Echevarria, José Manuel",
publisher = "Universidad de Lima",
year = "2020"
}
Title: APP “90 Play”: el relanzamiento de Latina Noticias en medios digitales
Authors(s): Montanchéz Echevarria, José Manuel
Keywords: Digital journalism; Digital media; Web applications; Periodismo digital; Medios digitales; Aplicaciones web
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2020
Institution: Universidad de Lima
Abstract: La crisis publicitaria en tiempos de Covid-19 empuja a la televisión a buscar nuevas formas de financiamiento. Mientras tanto, el público se integra aún más a las plataformas digitales por evitar salir de casa, un rumbo que lo puede hacer caer en las fakenews. Para evitarlo, Latina Noticias tendrá que retomar el movimiento en sus plataformas digitales, una zona prácticamente inactiva desde hace un año debido a un golpe económico anterior. Es importante acompañar al público en estos tiempos y darle facilidades para acceder a las piezas audiovisuales verificadas en cualquier momento. Planteamos crea runa aplicación donde los jóvenes puedan sentirse seguros con la información que recibey clasificar la información de una forma amigable con una propuesta novedosa. Todo ello con un presupuesto reducido y un potencial de rentabilidad enorme.
The advertising crisis during Covid-19 pushes television to seek new forms of income. Meanwhile, public is interacting even more with digital platforms to avoid leaving home, but that can lead to fake news. To avoid this, Latina Noticias will have to resume the activity on its digital platforms, an inactive area for a year due to a previous economic blow. It is important to be with the public at these times and give them easy ways to access the verified audiovisual news at any time. We propose to create an app where young people can feel safe with the information they receive, and we will classify the information in a friendly way with a novel alternative. All this with a small budget and enormous profit potential.
The advertising crisis during Covid-19 pushes television to seek new forms of income. Meanwhile, public is interacting even more with digital platforms to avoid leaving home, but that can lead to fake news. To avoid this, Latina Noticias will have to resume the activity on its digital platforms, an inactive area for a year due to a previous economic blow. It is important to be with the public at these times and give them easy ways to access the verified audiovisual news at any time. We propose to create an app where young people can feel safe with the information they receive, and we will classify the information in a friendly way with a novel alternative. All this with a small budget and enormous profit potential.
Link to repository: https://hdl.handle.net/20.500.12724/12189
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Register date: 17-Dec-2020; 17-Dec-2020
This item is licensed under a Creative Commons License