Bibliographic citations
Meléndez, C., (2019). Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico [Universidad de Lima]. https://hdl.handle.net/20.500.12724/11753
Meléndez, C., Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico []. PE: Universidad de Lima; 2019. https://hdl.handle.net/20.500.12724/11753
@misc{sunedu/2789258,
title = "Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico",
author = "Meléndez Linares, Claudia",
publisher = "Universidad de Lima",
year = "2019"
}
In the present analysis and diagnosis about Camposol, it is firstly intended to know the agribusiness sector and the variables that affect it, as well as evaluate the variables that affect the company internally and then propose a strategic plan. For this, it was based on the base case of the University of Harvard Business School Camposol published in December 2016. The investigation begins with the internal diagnosis. Camposol's business model is analyzed considering the nine basic areas: supply, customers, economic viability and infrastructure. After that, the value chain is presented considering the main activities and support areas of the company. The four main competitive advantages that Camposol has are defined: superiority in efficiency, quality, innovation and customer response. As well as the competitive advantages of each of its SBU: fruits and vegetables, seafood and trading. Subsequently, the strengths and weaknesses of the entire company and of each of its SBUs are determined. The external analysis of the company is shown through the PEST analysis and the competitive forces of the sector. As well as the Opportunities and Threats in the industry. Matrices for the evaluation of external and internal factors are developed and this confirms how the company responds successfully to the opportunities and threats of its environment, as well as its strong position. Through the matrices of generic strategies, it demonstrates that Camposol is a company that seeks cost leadership with a focus on a segment of customers who value the consumption of healthy products. It is from the mission and vision where the main objectives definitions can start, and with them, strategies and redesign of the SBUs are proposed to adapt the company towards the achievement of the objectives set. The strategic control map is used to demonstrate the necessary interrelation between perspectives, as well as the balanced scorecard which allows to measure the fulfillment of objectives through the use of indicator.
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