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Aguirre Gamarra, Carlos
Mendiola Cabrera, Alfredo
Matus Navarrete, Álvaro Ismael
Gower De Chabert, Nadiya Jihaan
Nicaragua
2017-07-24T04:55:49Z
2017-07-24T04:55:49Z
2017-07-24T04:55:49Z
2017-07-24T04:55:49Z
2016
https://hdl.handle.net/20.500.12640/869
This thesis aims to establish an artisanal brewery in Altamira, Managua as business plan to obtain a Master Degree. There has been a noticeable growth concerning the consumption of artisanal beer in Nicaragua. Presently, there are four artisanal beer manufacturers in the country and there appears to be a growing acceptance of this industry by the population. Nevertheless, because the market is still new, there is still room for innovation and diversity concerning the styles of artisanal beer and more so, the product and service offerings that is available to this industry. The objectives of the thesis are to study the domestic market and the feasibility of the business. The brewpub intends to target men and women from the city of Managua between the ages of 24 to 55 and in the low to high class segments. (en_EN)
application/pdf (es_ES)
eng (es_ES)
Universidad ESAN (es_ES)
info:eu-repo/semantics/restrictedAccess (es_ES)
Bebidas alcohólicas (es_ES)
Cerveza (es_ES)
Planificación de la empresa (es_ES)
Estudios de viabilidad (es_ES)
Industria de elaboración de bebidas (es_ES)
Industria cervecera (es_ES)
Bares (es_ES)
La tula bar (en_EN)
info:eu-repo/semantics/masterThesis (es_ES)
Tesis de Maestría (other)
Universidad ESAN. Escuela de Administración de Negocios para Graduados (es_ES)
Administración (es_ES)
Maestro/Magíster en Administración (es_ES)
PE (es_ES)
https://purl.org/pe-repo/ocde/ford#5.02.04 (es_ES)
http://purl.org/pe-repo/renati/level#maestro (es_ES)
08887766
07787655
https://orcid.org/0000-0001-6384-556X
https://orcid.org/0000-0002-0927-2999
NI / TA886547
NI / C01162624
413017 (es_ES)
Lukacs De Pereny, Miklos
Chávez-Bedoya Mercado, Luis C.
http://purl.org/pe-repo/renati/type#tesis (es_ES)
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