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Palomino, D., (2018). Relación entre el marketing interno y el compromiso organizacional en el call center IBR Perú 2018 [Universidad ESAN]. https://hdl.handle.net/20.500.12640/1490
Palomino, D., Relación entre el marketing interno y el compromiso organizacional en el call center IBR Perú 2018 []. PE: Universidad ESAN; 2018. https://hdl.handle.net/20.500.12640/1490
@misc{sunedu/2689775,
title = "Relación entre el marketing interno y el compromiso organizacional en el call center IBR Perú 2018",
author = "Palomino Meneses, David",
publisher = "Universidad ESAN",
year = "2018"
}
Title: Relación entre el marketing interno y el compromiso organizacional en el call center IBR Perú 2018
Authors(s): Palomino Meneses, David
Advisor(s): Dávila Revoredo, Daniel
Keywords: Satisfacción en el trabajo; Marketing Interno; Centro de atención de llamadas; Administración de recursos humanos; Productividad del trabajo
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 2018
Institution: Universidad ESAN
Abstract: The main objective of the research work was to determine if there is a relationship between internal marketing and the organizational commitment of the IBR Peru Call Center operators in the year 2018. The research design is non-experimental of cross section because the variable of study will not be manipulated and the level of study is descriptive correlational. The survey was measured with the Likert scale and was applied to 100 workers of the company Call Center IBR Peru. This study concluded that the development of employees has been partially because the company does not comply with the established promises since, it did not give the complete information to be able to obtain the benefits or incentives for the fulfillment of goals, likewise, the personnel considers important the trainings established by the company but not in the majority are talks and not certified training, with the trainers being the most experienced personnel.
Link to repository: https://hdl.handle.net/20.500.12640/1490
Discipline: Administración con mención en Dirección de Empresas
Grade or title grantor: Universidad ESAN. Facultad de Ciencias Económicas y Administrativas
Grade or title: Bachiller en Administración con mención en Dirección de Empresas
Juror: Castro Gamarra, Giannina María; Váldez Salas, Mario
Register date: 19-Mar-2019; 19-Mar-2019
This item is licensed under a Creative Commons License