Bibliographic citations
Cuenca, R., Pazos, A., Lastreto, R. (2021). Planeamiento estratégico digital y sostenibilidad del mercado inmobiliario de edificaciones urbanas en Lima Metropolitana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/19782
Cuenca, R., Pazos, A., Lastreto, R. Planeamiento estratégico digital y sostenibilidad del mercado inmobiliario de edificaciones urbanas en Lima Metropolitana []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/19782
@mastersthesis{sunedu/2666631,
title = "Planeamiento estratégico digital y sostenibilidad del mercado inmobiliario de edificaciones urbanas en Lima Metropolitana",
author = "Lastreto Chávez, Rómulo Alberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
In this document, the Strategic Plan for the Real Estate Sector of Metropolitan Lima was prepared, with the objective of contributing and promoting the competitiveness of the sector and achieving the vision for the year 2025, consolidating the market through development of activities based on technological innovation, sustainability, and digital transformation in the real estate sector, which will allow generating value for the companies that comprise it, clients, stakeholders and society. Six long-term objectives have been formulated based on an exhaustive analysis of internal and external factors, identifying the main strengths, opportunities, weaknesses and threats; Which are listed below: (a) real estate products for housing such as houses and apartments in Metropolitan Lima must all have LEED, EDGE, Mi Vivienda Verde certification; (b) the use of virtual reality (VR) and augmented reality (AR) for advertising the real estate products of Metropolitan Lima, will increase by 140%; (c) increase the new commercial offices for co-working in 80% of the companies in Metropolitan Lima; (d) implement the blockchain in the supply chain of real estate constructions to reduce the delivery dates of real estate in pre-sale; (e) increase by 80% the construction of residential buildings in building information modeling (BIM) of the constructions in Metropolitan Lima; and (f) apply home automation / smart homes / IoT in 70% of the new real estate products for residences in Metropolitan Lima. These long-term objectives have been divided into 28 shortterm objectives that will lead progressively towards the proposed vision; and will be in constant monitoring and evaluation through the balance scorecard through its four perspectives. Initially, 25 strategies were proposed, of which 12 became retained and the other 13 remain as contingency. The support of the private company that makes up the sector will play an important role for technological change and sustainable development with society.
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