Bibliographic citations
Sanchez, P., Pareja, S., López, C., Salazar, K. (2020). Reportes de sostenibilidad como herramientas de gestión para la empresa Esttilo Digital S.A. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/16198
Sanchez, P., Pareja, S., López, C., Salazar, K. Reportes de sostenibilidad como herramientas de gestión para la empresa Esttilo Digital S.A. []. PE: Pontificia Universidad Católica del Perú; 2020. http://hdl.handle.net/20.500.12404/16198
@mastersthesis{sunedu/2666166,
title = "Reportes de sostenibilidad como herramientas de gestión para la empresa Esttilo Digital S.A.",
author = "Salazar López, Karin Geraldine",
publisher = "Pontificia Universidad Católica del Perú",
year = "2020"
}
Esttilo Digital S.A. is a peruvian company based in Lima Metropolitana, especifically in the district of Breña, that began operations in 2009, setting as an objective to provide a competent alternative and focusing on the quality of its products, with a high standard of customer service. Currently, the company’s product portfolio includes graphics printing, templates with diverse designs according to customer’s needs, as well as envelopes production, contomers among others. In the following research thesis, the “Global Report Initiative” has been taken as a basis, which is the most widespread among corporations who have decided to differentiate in their sector to voluntarily comply with the guidelines of its application on the economical, social and environmental dimensions of its activities. The report of compliance of these guidelines has served to elaborate the survey of the current situation and to propose the use of management tools that contribute to Esttilo Digital on their way to sustainability and growth in the industry. In turn, a consultancy is carried out, that takes data from the industry in which the company is operating. For this, strategic modelling tools are taken as a reference, which allow to perform an analysis based on different aspects such as Porter’s Five Forces, external factors analysis that influence or are estimated to influence the company given that the projection of these indicators would be directly correlated with business continuity. Additionally, the information on the internal analysis of business processes is displayed, detailing the current status of the activities in each area, levels of communication, decision making, organization of internal and external staff and the strategies of supply of raw materials, inputs, the sequence of operations that allow generating added value to the product and finally the distribution of the finished products, supported by the support areas. Another topic covered in this thesis is the analysis to detect company key problems, for this quantitative and qualitative analysis of relevant factors was used, with this information it has been possible to structure a list of potential solutions based on opportunities which the company counts on and can take advantage of, as well as threats which have to be mitigated or prepare an action plan to have control over them and eventually turn them into improvement opportunities that add to the scope of the objectives. Key problems affecting Esttilo Digital company are: high concentration of decisions in one sole person, the General Manager, who has participation in activities across the company, which generates certain inefficiencies in customer acquisition processes and lack of management indicators and process control that don’t allow an adequate monitoring of all the company activities. For this reason, the following improvement proposals are presented, such as mentoring to the General Manager, the development of an innovation culture and process control implementation, all in conjunction with an appropriate implementation plan. Esttilo Digital may increase its productivity and accomplished the established objectives, in addition to the key success factors that accompany such implementation, which is focused on improving the current management outlined by the aspects of economic, social and environmental sustainability, which will finally translate into differential value to current and potential customers.
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