Bibliographic citations
Raffo, C., Vinelli, M., Vignolo, C., Lovera, P. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de máquinas de afeitar en el segmento mujeres, entre 18 y 24 años de edad, que residen en Lima [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13573
Raffo, C., Vinelli, M., Vignolo, C., Lovera, P. La influencia de la responsabilidad social empresarial en el comportamiento de compra de máquinas de afeitar en el segmento mujeres, entre 18 y 24 años de edad, que residen en Lima []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13573
@mastersthesis{sunedu/2663616,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de máquinas de afeitar en el segmento mujeres, entre 18 y 24 años de edad, que residen en Lima",
author = "Lovera Valenzuela, Patricia Solange",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Corporate Social Responsibility has increased its relevance both internationally and locally. This research looks forward to deeping the impact of corporate social responsibility in razors purchase behavior of a sample of women segment between 18 and 24 years old that live in Lima. To do this, a methodology experiment has been developed under Discrete Choice Models in order to qualify the purchase intent for social responsibility actions developed by companies. The experiment was conducted using a sample of 132 female consumers that live in Lima. The research provides empirical evidence of the positive relationship between CSR and purchase behavior razors in the sample. Also, the results indicate that the effect of Corporate Social Responsibility as a whole is superior to the Corporate Competences. This thesis is an extension of the scope of the doctoral research of Professor Percy Samoel Marquina Feldman, "The influence of corporate social responsibility on purchase behavior of peruvian consumers" (CENTRUM, Business Center of the Pontificia Universidad Católica del Perú, Lima 2009) and seeks to validate whether the relationship originally identified by Professor Marquina also comes in the category of razors, as the author suggests in its final recommendations. With permission of the author, parts of his thesis have been used, specially the review of literature and method.
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