Bibliographic citations
Bendezú, J., Melgar, D., Maldonado, O., LaTorre, L. (2017). Planeamiento estratégico para el sistema de clasificadoras de riesgo en el Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8224
Bendezú, J., Melgar, D., Maldonado, O., LaTorre, L. Planeamiento estratégico para el sistema de clasificadoras de riesgo en el Perú []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8224
@mastersthesis{sunedu/2663058,
title = "Planeamiento estratégico para el sistema de clasificadoras de riesgo en el Perú",
author = "LaTorre Díaz, Lessing Milagros",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
This strategic plan has been developed for the system of risk rating agencies, with the aim that they can expand, increasing sales and generating positive returns for shareholders. At the same time, this system will give reliable service, which favors the growth of stock and debt market in Lima and in other countries in South America. This document has been produced following the model of the strategic process, created by D' Alessio (2015). The Vision is to become very well recognized in South America by 2026, generating useful information for investors, promoting national economic development. It will promote the development of small investors and also foster the private investment through a larger amount of available titles, increasing sales and generating profit. The vision will be achieved through the following five long-term objectives: (a) provide services to a minimum of 700 small and medium enterprises by the year 2026, (b) foster investment in the private sector through 1,285 titles available by 2026, (c) total sales will increase from S/. 19 million in 2015, to S/. 34 million, (d) return over equity or ROE will reach 45 % in average for the entire system, and (e) issue informative papers that would be read by 359,000 persons. To achieve these long-term objectives, the following retained strategies will be implemented: (a) acquire training enterprises in finance and investments, (b) diversify concentrically with project evaluation services, (c) expand the risk classifications for sectors not currently considered, d) restructure the risk classifications for sectors not currently considered, e) penetrate the market today, with more frequent analysis for investors, (f) vertically integrate forward with the media for finding new customers, (g) develop new investment clients, (h) develop the market of Ecuador, (i) develop the market for Bolivia, and (j) develop modern technology for mining data and processing
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