Bibliographic citations
Barbier, M., (2015). Comunicación y cultura : el proceso comunicativo para la sensibilización y valorización del patrimonio cultural material e inmaterial en Andahuaylillas, Cusco [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/6389
Barbier, M., Comunicación y cultura : el proceso comunicativo para la sensibilización y valorización del patrimonio cultural material e inmaterial en Andahuaylillas, Cusco []. PE: Pontificia Universidad Católica del Perú; 2015. http://hdl.handle.net/20.500.12404/6389
@misc{sunedu/2662982,
title = "Comunicación y cultura : el proceso comunicativo para la sensibilización y valorización del patrimonio cultural material e inmaterial en Andahuaylillas, Cusco",
author = "Barbier López, María Fé",
publisher = "Pontificia Universidad Católica del Perú",
year = "2015"
}
This research aims to describe the communication process implemented by “Grupo Patrimonio Qoriorqo” and “Compañía de Jesús” (in the context of its tourism project "The Route of Andean Baroque") aimed at the population of Andahuaylillas, Cusco (Peru) for the awareness and commitment in relation to preserve and transmit their tangible and intangible cultural heritage. The methodology is qualitative and has a descriptive, analytical and purposeful approach based on the analysis of variables such as "communication process", "awareness" and "commitment", seeking to understand the reasons for certain phenomena and behaviors. In addition, as an Audit of communication, its analyzed the context of organizations studied, allowing review the effectiveness of internal politics and, media and communication channels they implement.
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