Bibliographic citations
Álvarez, E., García, M., Cojal, I., Ayllón, M., Arce, K. (2016). Planeamiento estratégico para la Unión Cervecerias Peruanas Backus y Johnston [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/7417
Álvarez, E., García, M., Cojal, I., Ayllón, M., Arce, K. Planeamiento estratégico para la Unión Cervecerias Peruanas Backus y Johnston []. PE: Pontificia Universidad Católica del Perú; 2016. http://hdl.handle.net/20.500.12404/7417
@mastersthesis{sunedu/2662431,
title = "Planeamiento estratégico para la Unión Cervecerias Peruanas Backus y Johnston",
author = "Arce García, Karyna",
publisher = "Pontificia Universidad Católica del Perú",
year = "2016"
}
This paper called Strategic Business Planning of Backus Corporation in Peru. This Strategic Business Planning is the result of analysis of the external and internal factors of the Backus Corporation, which identified what were the main opportunities, threats, strengths, and weaknesses. For this paper, was developed different matrices, strategic plans to improve the competitiveness of the corporation to meet long-term goals and their short-term goals, with the purpose to achieve mission and vision they will be established. To achieve these objectives are necessary increase sales, increase profitability and ultimately increase the per capita consumption of beer as a competitive advantage and point of differentiation versus its main competitors to grow in innovative, sustainable, and maintain its leadership with vision to become the best producer and marketer of beer in the country.
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