Bibliographic citations
Vercelli, G., Lora, M., Neira, H., Puente, L. (2017). La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de laptops, hombres de 18 a 24 años, Lima, Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8735
Vercelli, G., Lora, M., Neira, H., Puente, L. La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de laptops, hombres de 18 a 24 años, Lima, Perú []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8735
@mastersthesis{sunedu/2662390,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de laptops, hombres de 18 a 24 años, Lima, Perú",
author = "Puente de la Vega Campos, Luis Alberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
Corporate social responsibility has greater relevance at international and national context. However, in Peru, there are very few empirical studies to determine its impact on the consumer. This research seeks to determine the influence that corporate social responsibility has on purchasing behavior of laptops for men from 18 to 24 years old in Lima. An experiment was developed under the methodology of discrete choice models in order to quantify the purchase intention and willingness to pay for social responsibility actions developed by the companies. The experiment was carried out using a convenience sample of 132 consumers in Lima from 18 to 24 years old. The research provides empirical evidence of the positive relationship between corporate social responsibility and purchase behavior of laptops in the sample. However, the results of the study indicate that the effect of corporate social responsibility as a whole is lower than corporate competencies. This thesis is an extension of the doctoral research scope of Percy Samoel Marquina Feldman, “The influence of corporate social responsibility on purchasing behavior of Peruvian consumers” (CENTRUM, Centro de Negocios de la Pontificia Universidad Católica del Perú. Lima 2009). This master thesis seeks to validate whether the relationship originally identified by Marquina also comes in the category of laptops, as the author suggests in its final recommendations. With permission of the author, parts of his thesis have been used, particularly those relating to literature review and the method
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