Bibliographic citations
Conterno, V., Vera, C., Lermo, P., Chang, J. (2019). La influencia de la responsabilidad social empresarial y las competencias corporativas sobre el comportamiento de los consumidores de revistas en Lima Metropolitana mayores a 51 años [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13539
Conterno, V., Vera, C., Lermo, P., Chang, J. La influencia de la responsabilidad social empresarial y las competencias corporativas sobre el comportamiento de los consumidores de revistas en Lima Metropolitana mayores a 51 años []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13539
@mastersthesis{sunedu/2662325,
title = "La influencia de la responsabilidad social empresarial y las competencias corporativas sobre el comportamiento de los consumidores de revistas en Lima Metropolitana mayores a 51 años",
author = "Chang Chug, James Teddy",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
The economic and social context in the country requires companies to be at the height of the society ethical and moral expectations. Therefore, the latest developments in Corporate Social Responsibility (CSR) in Peru have contributed to managing and formulating programs with high impact on society and to rewarding value to companies. This research seeks to determine CSR influence on the purchasing behavior of magazines of Lima population over 51. In order to achieve this, a convenience sampling was conducted to 132 individuals by using the Methodology of Discrete Choice Models that quantified the individual’s willingness to pay for the companies’ social responsibility actions. The given results prove the existence of a positive relationship between CSR and the respondents’ purchase behavior. Furthermore, it is can be notice that CSR attributes exert a greater influence than the ones from corporate competencies. This thesis extends the scope of Professor Percy Samoel Marquina Feldman Doctoral research, La Influencia de la Responsabilidad Social Empresarial en el Comportamiento de Compra de los Consumidores Peruanos (Marquina, 2009) [The Influence of Corporate Social Responsibility in Peruvian Consumers Purchasing Behavior]. With the authorization of the author, some parts of his thesis have been used, particularly in regards to literature and method review.
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