Fretelli, J., Tafur, K., Rojas, C., Barbachán, E. (2017). Planeamiento estratégico para la Industria peruana de turismo [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8937
Fretelli, J., Tafur, K., Rojas, C., Barbachán, E. Planeamiento estratégico para la Industria peruana de turismo [Tesis]. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8937
title = "Planeamiento estratégico para la Industria peruana de turismo",
author = "Barbachán Serrano, Elena",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
In recent years, Peru has positioned itself as one of the countries with the greatest tourism potential worldwide. This is due to biodiversity, climatic variety, historical legacy and being the cradle of one of the oldest civilizations in the world. Relevant facts such as the declaration of Machu Picchu as one of the seven wonders of the modern world in 2007, the Amazon River as one of the seven new natural wonders of the world in 2011, the declaration of 12 World Heritage by UNESCO and the “boom” of the Peruvian gastronomy, which during five years has put the country as the 1st culinary destination in the world, have only reaffirmed Peru in a privileged location in front of the world’s eyes. At the same time, the current market is becoming more competitive and demanding. To increase market share you need to define effective strategies to make stronger the global positioning. To know the reality of the tourism industry in Peru, we have collected and analyzed different kind of information from different sources worldwide. The present Strategic Plan of the tourism industry in Peru is a tool that proposes intensive, diversification and defensive type strategies. To achieve this, long-term objectives were set for 2027, such as: increasing the contribution of tourism with 15 billion dollars to GDP, generating two million jobs and having a ROA of 8.3% in the tourism industry. That is why our vision for the year 2027 is that Peru will be recognized for being highly competitive in the generation of tourism services of world quality with high added value. Consolidating itself as one of the main destinations of global investments in tourism. It will contribute in a sustained way to the Peruvian economy, duplicating its contribution to the GDP, developing without generating conflicts in the communities where it operates, generating quality employment, mitigating its environmental impacts, and promoting social inclusion through its contributions to the national economy
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