Bibliographic citations
Garibay, M., Riveros, M., Mateo, R., Fernández, J. (2017). Valor compartido en el sector aerocomercial de pasajeros en el Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8795
Garibay, M., Riveros, M., Mateo, R., Fernández, J. Valor compartido en el sector aerocomercial de pasajeros en el Perú []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8795
@mastersthesis{sunedu/2660736,
title = "Valor compartido en el sector aerocomercial de pasajeros en el Perú",
author = "Fernández Ponce, José Manuel",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
The companies are oriented to generate economic value and the time has shown that it must be in a sustainable way. To achieve this, its relationship with the surrounding community is crucial and goes beyond the social responsibility of the company in helping or promoting its development. It is about integrating it into its value chain, generating value for the same company and for the community, which is the essence of shared value. However, no research on shared value in the sector has been found; For this reason, the present investigation focuses on knowing the degree of implementation of shared value to 2016 in the sector, based on four companies of the five that operate in Peru. The present study has used a quantitative method by tabulating the results of the questions applied to the sector on the intangible aspects related to the concept of shared value. These questions were closed, defining, for this, options of answers with values such as dichotomy, Likert scale and temporality. The results obtained show a percentage that is considered as the degree of implementation of shared value for the sector, based on the sample, as well as in each one of the companies surveyed and the quantifiable answers on each one of the research questions. This thesis is a good starting point that will serve to show the state of the sector, what has been done at the moment and what can be implemented in the coming years; where the projections show an increase of passengers and, consequently, a greater competitiveness
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