Bibliographic citations
Lizárraga, N., Vera, M., Vásquez, R., Hidalgo, N. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de galletas, limeños-mayores de 51 años de edad en Lima, Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13531
Lizárraga, N., Vera, M., Vásquez, R., Hidalgo, N. La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de galletas, limeños-mayores de 51 años de edad en Lima, Perú []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13531
@mastersthesis{sunedu/2660666,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de galletas, limeños-mayores de 51 años de edad en Lima, Perú",
author = "Hidalgo Vergara, Natalia",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Corporate social responsibility is getting more relevance in today's world. In Peru, there are just a few empirical studies which allow us to grasp the impact CSR has on consumer behavior. This study's objective is to verify the way in which CSR influences the buying behavior of limenian cookie consumers from a convinience sample. To cuantify the buying intention related to CSR actions carried on by corporations, a Discrete Election Model Methodology experiment was executed. This thesis extends the scope of the doctoral research of Professor Samoel Marquina Feldman titled The Influence of CSR on Buying Behavior of Peruvian Consumers (CENTRUM, Centro de Negocios de la Pontificia Universidad Catolica del Peru. Lima 2009). This Master's Degree Thesis seeks to validate if the relation originally identified by Professor Marquina applies also to the cookie category as the author suggests in his final recommendations. Having the author's permission, part of his thesis has been used, specifically in aspects related to literary revision and the methodology used to execute the study. The experiment was executed using a convenience sample of 131 limenian consumers. The research shows empirical evidence of the positive relation between CSR and the buying behavior of the mentioned sample. The study's results show that the overall effect of CSR is superior to that of Corporate Competences.
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