Bibliographic citations
Arenas, G., Valdivia, K., Mendoza, E., Chipana, M. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de café de los consumidores de la ciudad de Arequipa [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13665
Arenas, G., Valdivia, K., Mendoza, E., Chipana, M. La influencia de la responsabilidad social empresarial en el comportamiento de compra de café de los consumidores de la ciudad de Arequipa []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13665
@mastersthesis{sunedu/2660576,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de café de los consumidores de la ciudad de Arequipa",
author = "Chipana Mercado, Miguel Ángel",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Corporate Social Responsibility has gained prominence the entire world and also in Peru, but in the country there is only one investigation to understand the Corporate Social Responsibility impacts on the consumer. This research will complement the findings in this study and also confirm the influence of Corporate Social Responsibility on buying behavior of coffee in the Peruvian citizens of Arequipa. For this, an experiment was conducted under the Methodology of Discrete Choice Model, in order to quantify the purchase intention and willingness to pay for the actions of social responsibility developed by companies. The experiment was conducted using a random sample of 132 consumers in Arequipa city. The research provides empirical evidence of the positive relationship between Corporate Social Responsibility and the buying behavior of the sample. Study results indicate that the effect of Corporate Social Responsibility as a whole is greater than the Corporate Abilities. This thesis is an extension of the scope of the doctoral research of Professor Percy Samoel Marquina Feldman entitled The Influence of Corporate Social Responsibility on Buying Behavior of Peruvian Consumers (CENTRUM, Business Center of the Pontificia Universidad Catolica del Peru. Lima 2009). This master thesis will validate whether the relationship originally identified by Professor Marquina also comes in the category of coffee consumption, as the author suggests in its final recommendations. With permission of the author, parts of his thesis were used, particularly the ones that regard to the literature review and method.
This item is licensed under a Creative Commons License