Bibliographic citations
Gutiérrez, K., Gutiérrez, O., Aróstegui, E., Flores, E. (2019). Planeamiento estratégico para la empresa Sociedad Minera Cerro Verde [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/15528
Gutiérrez, K., Gutiérrez, O., Aróstegui, E., Flores, E. Planeamiento estratégico para la empresa Sociedad Minera Cerro Verde []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/15528
@mastersthesis{sunedu/2659887,
title = "Planeamiento estratégico para la empresa Sociedad Minera Cerro Verde",
author = "Flores Sánchez, Edith Lucero",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
The proposed Strategic Plan for Sociedad Minera Cerro Verde (SMCV), was developed by applying the comprehensive sequential model of the Strategic Process developed by D’Alessio, with the main objective of maximizing its operational efficiency. From the vision of the future, the long-term objectives that determine the strategies that the mining company must apply are defined, having as pillars the safe production, cost reduction and compliance with the standards of safety, occupational health and environment. The plan began with the evaluation of the current situation of Cerro Verde, analyzing the interaction of the global environment with the mining company, the vision, mission, values and code of ethics were determined. Then the external and internal analysis was carried out, identifying the growing demand for copper and molybdenum from emerging markets as a great opportunity, however, there is a threat from the fluctuation of metal prices that directly impact profitability. With these inputs, the long-term objectives that will benefit the company were formulated, by increasing the level of exports, reducing costs, under compliance with legal and environmental regulations. To achieve these objectives, retained and contingency strategies were proposed, such as increasing productive capacity, developing innovations, implementing new technologies, and diversifying their production to other minerals. In addition, to promote economic and social development, strategies were formulated that will benefit communities by avoiding social conflicts, and meeting environmental standards. Then, short-term objectives were established that will be monitored and controlled annually through the comprehensive control panel, which will alert any deviation in the fulfillment of the plan, will allow to establish action plans and revalue the objectives according to the changes in the environment. Finally, the conclusions and recommendations are detailed.
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