Bibliographic citations
Rodríguez, E., Salas, K., Flores, R., La, J. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de lavadoras de los consumidores residentes en Arequipa [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13700
Rodríguez, E., Salas, K., Flores, R., La, J. La influencia de la responsabilidad social empresarial en el comportamiento de compra de lavadoras de los consumidores residentes en Arequipa []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13700
@mastersthesis{sunedu/2659837,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de lavadoras de los consumidores residentes en Arequipa",
author = "La Torre-Ñato, Jesús Nicolás",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Corporate social responsibility has greater international relevance at the national context. Despite this, in Arequipa, there are no empirical studies to determine its impact on the consumer. This research seeks to determine the influence that corporate social responsibility has on purchasing behavior of washing machines in Arequipa. An experiment was developed under the methodology of discrete choice models in order to quantify the purchase intention and willingness to pay for social responsibility actions developed by the companies. The experiment was carried out using a random sample of 132 Arequipa’s consumers. The research provides empirical evidence of the positive relationship between corporate social responsibility and purchase behavior of the sample washing machines. However, the study results indicate that the effect of corporate social responsibility as a whole is lower than corporate competencies. This thesis is an extension of the scope of the doctoral research of Percy Samoel Marquina Feldman, The Influence of Corporate Social Responsibility on Purchasing Behavior of Peruvian Consumers (CENTRUM, Centro de Negocios de la Pontificia Universidad Católica del Perú. Lima 2009). This master thesis seeks to validate whether the relationship originally identified by Marquina also comes in the category of washing machines, as the author suggests in its final recommendations. With permission of the author, parts of his thesis have used, particularly those relating to the review of literature and method.
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