Ulloque, O., Elejalde, A., Bayona, G., Montoya, A. (2017). Planeamiento estratégico para la industria del espárrago peruano [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/9010
Ulloque, O., Elejalde, A., Bayona, G., Montoya, A. Planeamiento estratégico para la industria del espárrago peruano [Tesis]. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/9010
title = "Planeamiento estratégico para la industria del espárrago peruano",
author = "Montoya Orellana, Adam Mario",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
The Peruvian asparagus industry has developed with greater speed in the last decades, taking advantage of the potential that gives it the quality of the soils, the favorable climate, the almost permanent window of planting and harvesting of the vegetable and the quality of the product that gives it a powerful advantadge from its competitors. By combining these variables, the Peruvian asparagus industry is consolidated as the leading supplier of asparagus to export worldwide, standing out for its high level of quality and efficiency. However, the global market increases its consumption year after year and the peruvian asparagus industry still presents spaces to improve and gain participation, in addition the level of technification of the processes of culture and processing are susceptible of improvement to reach a level of a world-class product. Considering this scenario, the present strategic planning has been designed based on an analysis of the opportunities presented by the global market for the asparagus industry in Perú. This strategic exercise proposes, among others, the use of strategies to penetrate new markets and gain greater participation in the current ones, through the increase of the productivity of the peruvian asparagus, obtaining new commercial agreements and using a better technology as training, among other strategies. This industry also seeks to position the Peruvian asparagus as a high quality product with availability throughout the year. In this way, we want to achieve the vision of the year 2027 that seeks to ensure that the Peruvian asparagus industry consolidates its position as the world's leading exporter and is the main source market for the six largest importing countries. Also triple its export volume and increase its profitability by generating employment.
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