Bibliographic citations
Cuadros, F., Puga, J., Linares, E., Casaverde, J. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de chocolates de los consumidores de la ciudad de Arequipa [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13694
Cuadros, F., Puga, J., Linares, E., Casaverde, J. La influencia de la responsabilidad social empresarial en el comportamiento de compra de chocolates de los consumidores de la ciudad de Arequipa []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13694
@mastersthesis{sunedu/2656063,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de chocolates de los consumidores de la ciudad de Arequipa",
author = "Casaverde Rossell, Jorge",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
In recent years, a large number of companies around the world have recognized the benefits of incorporating socially responsible policies and practices in their organizations. Their experiences have been supported by a series of analyzes showing that Corporate Social Responsibility (CSR ) has an important impact in consumer behavior and buying decisions. However, in the city of Arequipa, Peru's second largest city in importance, there were no empirical studies that could allow determining this influence. Therefore, an experiment was developed under the Discrete Choice Models Methodology, using a convenience sampling of 132 consumers, grouped into five age ranges and gender. The research provides empirical evidence of the positive relationship between CSR initiatives implemented by companies and the purchase decision of the sample. Study results also indicate that the effect of Corporate Social Responsibility as a whole is greater than the Corporate Competencies. This thesis is an extension of the doctoral research of Professor Percy Samoel Marquina Feldman titled The influence of corporate social responsibility on buying behavior of Peruvian consumers (Marquina, 2009). This thesis seeks to validate whether the relationship originally identified by Professor Marquina is also shown in the chocolates category, as the author suggests in its final recommendations. With the author's permission, parts of his thesis have been used, particularly in regard to the literature review and the used method.
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