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Brescia, S., Zegarra, G., Zambrano, M., Cabezas, R. (2017). Planeamiento estratégico de la alcachofa [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8839
Brescia, S., Zegarra, G., Zambrano, M., Cabezas, R. Planeamiento estratégico de la alcachofa []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8839
@mastersthesis{sunedu/2655605,
title = "Planeamiento estratégico de la alcachofa",
author = "Cabezas Ayala, Rocio",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
Title: Planeamiento estratégico de la alcachofa
Authors(s): Brescia Saavedra, Stefano; Zegarra Valdivia, Gianina Paola; Zambrano Gonzales, Miguel Angel; Cabezas Ayala, Rocio
Advisor(s): Avolio Alecchi, Beatrice Elcira
Keywords: Alcachofas -- Industria y comercio -- Perú; Productos no tradicionales -- Exportaciones -- Perú; Agroindustria -- Perú; Planificación estratégica
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 20-Jun-2017
Institution: Pontificia Universidad Católica del Perú
Abstract: El plan estratégico de la Alcachofa tiene como objetivo principal establecer las
estrategias que le permitan impulsar su desarrollo y llevar al país a ser reconocido como el
segundo exportador a nivel mundial, contribuyendo así al desarrollo económico y respetando
las políticas que rigen la protección, cuidado del medio ambiente y bienestar de la sociedad.
Asimismo, un punto a favor para la producción de la Alcachofa son los precios altos que se
pagan en el mercado internacional ya que este producto es comercializado en forma de
conserva por la gran demanda principalmente de Estados Unidos y algunos países de Europa
como España y Francia, manteniendo un ritmo creciente debido al reconocimiento de sus
altas propiedades nutritivas.
El presente documento muestra como resultado de la evaluación externa e interna de
la Alcachofa, 30 factores, que serán el input para definir un conjunto de estrategias, políticas,
objetivos a corto plazo, objetivos de largo plazo y métricas de evaluación estratégica que
lleven a la Alcachofa a lograr la visión trazada al 2023
The main purpose of the Artichoke strategic plan is to establish the strategies that allow it to encourage its development and lead Peru to be acknowledged as the second exporting country worldwide, thus contributing to the economic development and following the policies governing the protection, environmental care and wellness of the society. Additionally, the high prices paid in the international market for the Artichoke are an additional plus seeing that this product is traded as canned foods due to the high demand mainly in the United States and some European countries such as Spain and France, while maintaining an increasing pace due to its nutritional properties acknowledgement. As a result of the external and internal evaluation of the Artichoke, this document shows 30 factors, that will be the input to define a set of strategies, policies, short-tem goals, long-term goals and strategic assessment metrics that lead to the vision of the Artichoke for 2023
The main purpose of the Artichoke strategic plan is to establish the strategies that allow it to encourage its development and lead Peru to be acknowledged as the second exporting country worldwide, thus contributing to the economic development and following the policies governing the protection, environmental care and wellness of the society. Additionally, the high prices paid in the international market for the Artichoke are an additional plus seeing that this product is traded as canned foods due to the high demand mainly in the United States and some European countries such as Spain and France, while maintaining an increasing pace due to its nutritional properties acknowledgement. As a result of the external and internal evaluation of the Artichoke, this document shows 30 factors, that will be the input to define a set of strategies, policies, short-tem goals, long-term goals and strategic assessment metrics that lead to the vision of the Artichoke for 2023
Link to repository: http://hdl.handle.net/20.500.12404/8839
Discipline: Administración Estratégica de Empresas
Grade or title grantor: Pontificia Universidad Católica del Perú. CENTRUM
Grade or title: Magíster en Administración Estratégica de Empresas
Register date: 20-Jun-2017; 20-Jun-2017
This item is licensed under a Creative Commons License